AgriSound launches partnership with AB InBev for international pollinator conservation

We’re really pleased to be one of just 30 successful companies out of 2000+ applicants chosen by four of the world’s largest brands, AB InBev, The Coca-Cola Company, Colgate-Palmolive and Unilever, to be part of Cohort 5 of their incredible 100+ Accelerator initiative. 
 
The 100+ Accelerator is an incredible scheme to boost sustainability startups by partnering them with huge name brands and giving them a collaborative environment to share innovation and development. The project will see our Polly AI bioacoustic insect listening device deployed to help support the environmental goals of these amazing brands and connect us with the other innovative start-ups too. 
 
We attended the launch event in Belgium last month, where we got to meet the other incredible start-ups taking part in the scheme, and really got excited about kicking off the project together. As the only company focused on biodiversity in this cohort, particularly focused on pollinator welfare, we’re anticipating what this will undoubtedly mean for the development of the Polly, beginning with the upcoming first pilot with AB InBev. 

What is the project? 

Aligned with AB InBev’s conservation efforts, the pilot project will use our Polly insect monitoring devices to measure the impact of restorative practices on biodiversity. With our devices strategically installed across prioritised areas, the pilot project aims to understand habitat variations, assess pre-intervention baselines, and identify best practices for biodiversity uplift. 

AgriSound’s Polly devices will then reveal the variation between habitat types and interventions and help us establish pre-intervention baselines for biodiversity monitoring. This is so we can identify best practices supporting biodiversity and environmental improvements. 

Some in-depth data analysis will then be required, which will drive recommendations for biodiversity enhancement. Potential future steps are yet to be decided as they will be determined by initial results but may include expanding data collection, developing bioacoustic signatures for more pollinator species, and extending the project’s reach to support broader conservation goals. 

How do we do this? 

This pilot project is taking place this spring, and we’ll review the first set of data before the end of the year.  

We will assess and prioritise pilot sites based on land, habitats, and interventions. This will kick off in El Salvador, where AB InBev is focusing on protecting water for communities living in high-risk watersheds, including ongoing work restoring the ecosystem and landscape close to the San Salvador volcano, with high risk to water supply in the area, including the supply to the city of San Salvador itself. 

Our CEO, Casey Woodward, said about the project: “It’s an incredible opportunity for us to spread the positive environmental impact of our Polly insect monitoring devices’ reach even further around the globe, providing vital data to support communities that need it most, and utilising our tech in ever-evolving ways. We’re looking forward to how this partnership will help shape our tech and bring it to new heights, starting with the pilot project launching this spring.” 

Keep up with us

Through this partnership, AgriSound and AB InBev are pioneering sustainable solutions that not only protect pollinators but also contribute to global biodiversity and ecosystem health. 

We’ll be posting developments on this project as they happen on our social media, so if you’d like to learn more about how we’re using the Polly to better develop biodiversity in El Salvador, make sure you’re following us on Linkedin, Instagram and X. To learn more about how our Polly devices could help you, email us at [email protected].