Make pollination visible, measurable and easier to manage.

“But there is a secret behind M&S’s strawberry success – combining AI technology with bumble bees. Using smart listening technology to monitor bumblebee activity in real time, four farms have been able to take targeted nature-friendly action to support pollination in areas where levels are lower. This could include introducing more bees, changing the location of bee boxes or adding additional plants to naturally attract pollinators to specific areas.”

“AgriSound’s data has given us concrete evidence of how Wildfarmed regenerative practices drive greater insect activity. By embedding real-time biodiversity metrics into our operations, we can make data-driven decisions and demonstrate that food production and nature restoration can coexist.”

“AgriSound is helping demonstrate that pollination can be measured, interpreted and ultimately optimised. This creates the opportunity to move from standardised hive deployment towards a more adaptive, data-driven model, while integrating biodiversity as a productive asset within the farm system.”

“Having a device we can deploy in our crops to monitor pollinator activity provides reassurance that we are minimising disruption to nature, while demonstrating to retailers and consumers that we take our environmental responsibilities seriously.”

“We’re using the AgriSound technology to monitor where the bees are active and where they aren’t. It shows us exactly where the bee activity is lower so we can take targeted, nature-friendly action to support pollination in those areas.”

“Partnering with AgriSound aligns with our ambition to lead innovation in soft fruit production. Their precision pollination platform provides actionable insights, supporting our growers to maximise yield potential while reducing unnecessary inputs. It’s a practical example of how data-led agriculture can improve both commercial performance and sustainability outcomes.”

“At Agriculture Investments, we’re committed to harnessing innovation to grow healthier, tastier and more sustainable crops. This collaboration with AgriSound and M&S allows us to pioneer smarter pollination in high-density controlled environment farming, giving our growers the tools to boost yields and quality while reducing inputs.”

“Working with AgriSound to optimise our pollination strategy across different crops and varieties on the farm last season was helpful to understand better how the honey bees and bumblebees are working and give us an indication of how good or bad we're placing the hives within the crops.”

“At Dole, we’re always looking for the opportunity to improve our sustainable practices across our sites. By partnering with AgriSound for this pilot study, we can see the real-time influence of our decision-making when it comes to our standard practices and determine exactly how we can better protect the local ecosystems and pollinators.”

“Our partnership with AgriSound will support us to future-proof our production methods to ensure we can maintain the world-class avocado standards that Westfalia is known for.”

“El servicio de monitoreo de las visitas de abejas a las flores por AgriSound durante la campaña de polinización 2025 a la empresa Agrovisión Perú fue, sin dudas, la mejor experiencia con respecto al monitoreo in situ de la actividad de la abeja en porcentaje.”

“AgriSound’s bee flower-visit monitoring service for Agrovisión Peru during the 2025 pollination season was, without doubt, our best experience regarding on-site monitoring of bee activity percentages.”

“Importaco is committed to advancing sustainable and regenerative agricultural practices across our supply chains, and understanding the role of pollinators is a key part of that journey. Partnering with AgriSound gives us an exciting opportunity to apply vital monitoring technology to our almond orchards and generate the robust, data-driven insights needed to better understand how pollination influences both biodiversity and crop performance. We look forward to working together to demonstrate how innovation can support healthier ecosystems while delivering strong outcomes for growers and food production.”

“BBC Radio 4 visited Hugh Lowe Farms in Kent to explore how one of the UK’s leading soft-fruit growers is combining nature-friendly farming with technology. The programme looks at the farm’s use of beneficial insects, habitat creation and high-tech monitoring to better understand insect populations across its fruit-growing operation.”

“Monitoring actual pollinator activity can empower growers to make informed decisions — from adding or removing hives and repositioning colonies, to identifying poorly pollinated areas and avoiding unnecessary costs when sufficient pollinator activity is already present. The long-term goal is to transition from merely counting hives to establishing measurable pollination-performance indicators for commercial berry production. Pollination should not only be planned. It should also be measured.”